Michael Lavelle
Michael Lavelle Wines is a Black-owned luxury private wine label launched in June 2020 founded by Howard University alum Aaron "Michael" Coad and Terrence "Lavelle" Low along with their partners, Sommelier Devin Kennedy and Brandon Crump.
Now recognized as the youngest Black-owned wine company owners, they got started through passionate curiosity about wine and its rich history and recognized a glaring void in fresh, culturally relevant wine craftsmanship offered and marketed towards millennials and minority audiences. They took creative license to develop a disruptive brand fused with art, education, and most importantly, unmatched wine experiences as illustrated through the Iris Collection, currently home to the Iris Rosé and Iris Zinfandel.
